UPFRONT — Definition of UPFRONT
noun
1
A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
verb
1
To bring to the fore; to place up front for consideration
adjective
1
Honest, frank and straightforward.
2
In a forward, leading or frontward position.
3
(of money) Paid in advance.
adverb
1
Beforehand
2
As an attacker
He's a poor defender, so we always play him upfront.
📚 Source: en.wiktionary.org/wiki/upfront
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